a verynice design studio.

Very often designers will create a poster, slap it on the wall, and walk away. This is a big problem in the design world. Graphic design, as it is used today, is an extremely passive method of communication and activism. Simply putting a poster on the wall, no matter how big it is, will not save the world.

While I do agree with the debate against branding in the sense that corporate branding is an immediate support of capitalism and globalization, I find this negative outlook on branding to often go a bit too far. These negative aspects fall within a small category of branding projects that a designer or strategist will encounter.